Savings and Coupon codes; Nice Return on Investment (ROI)

If you are shopping with a national retailer such as Office Depot, Sports Authority, Staples, and even some not so famous ones, it is worth typing in the name of the establishment and the word "coupon" or "coupon code".  into the google search bar; I have found that even smaller retailers like Blue Nile and Overstock.com will provide coupon codes online.  I don't like to be part of a club and get emailed every day.  I don't clip coupons because I forget them more often than not, but when I am ready to buy something, I am ready and I tend to my homework online.

I am not one for looking or saving coupons, but it is very easy for me to find them online, and each time that I buys something more than $20, I almost always type in coupon or coupon code.  I generally do not look for more than 5 minutes, but the number of times that I am able to find a discount or free shipping is incredibly high.  I am online anyways, either doing the research, looking for directions, or specials.  It does not hurt (or is not that much more effort) just to type in the addition search terms into http://www.google.com/, and like I said the ROI is very high.